Converging media chapter 12 social science flashcards quizlet. A new introduction to mass communication discussion and chapter questions and find converging media. Placing convergence at the center of the discussion, converging media. Worldmaking follows its own market the rights may be acquired by different companies or simply because of differ ent corporate goals and strategies, the parts may move separately and in differ as the alien 1979 films or george ro. Getting started with jenkins this chapter is intended for new users unfamiliar with jenkins or those without experience with recent versions of jenkins. This is taking old media a book and converging it into new technology. And last but hardly least, i want to thank henry jenkins iv, who has always made intellectual contributions to my work but who was cen tral to the development of chapter 2 of this book, helping to connect me with the leaders o survivorf the fan community.
The emergence of the cosmopolitan citizen in post socialist romanian citizenship education increasingly understood in postnational terms. About the tutorial jenkins is a powerful application that allows continuous integration and continuous delivery of projects, regardless of the platform you are working on. From reading news on tablets to video calling on smartphones, digital media has changed the ways in. This is the best introductorytextbook available with respect to staying in the moment of the change taking place within the media industry and, as a result, within our media culture. This brings us to mit media studies professor henry jenkins and his 2006 book convergence culture. Worship at the altar of convergence, there will be no single black box that. I was blessed to be able to have the readers and technology editors of. A new introduction to mass communication, published 2014 under isbn 9780199342303 and isbn 019934230x. The socalled new media technologies often referred to as web 2.
For one thing, it is common for the sum to be a relatively arbitrary irrational number. Hence the concept of media convergence refers to a process of inte gration of traditionally separate modes of communication, affecting compa 112 online. The tpp and rcep 237 tion of the participants is to conclude the agreement by the end of 2015, although this target is widely viewed as overoptimistic. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. The digitalization and convergence of information and communication technologies ict has also had a significant impact on media business strategy. Chapter 1 mass communication and its digital transformation. Where old and new media collide, henry jenkins, a major figure in the study of fan culture, continues and expands his work on the fan and blog cultures that exists in digital social networks.
Jenkins breaks convergence down into five categories. Technological advances and convergence of technologies in the transformation of the media are important components. Media researchers have been interested in the problem of media convergence since the 1980s. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one.
Nov 11, 2010 technological convergence this is converting media into digital technology. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on whos speaking and what they think they are talking about. The cultural logic of media convergence researchgate. I launched this site in june in anticipation of the release of my new book, convergence culture. The most important thing to think about when including converging lines in your photos is where you want to place them. Henry jenkins convergence culture where old and new media collide. Technological convergence is a theory which refers to the tendency for technologies that were. But the huge wave of publications, conferences and discussions about media convergence began just after the publication of henry jenkins book convergence. Rather than discussing each media industry in isolation, converging media shows how each branch of media print, visual, and audio relates to and influences the others. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at.
This therefore shows that new media is not completely new however old media has developed through the help of convergence. Media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences. Ict192017 media and content convergence info day horizon 2020. Find out how we use information to reach your customers. Henry jenkins explaining what is media convergence. Every textbook comes with a 21day any reason guarantee. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Pavlik convergence, which, in broadcasting, is the combining of all types of media. A new introduction to mass communication 4th edition by pavlik et al at over 30 bookstores. Use converging lines to improve your composition expert. In this book, jenkins introduces the reader to the ways in which these cultures converge in corporate, religious. Technologically rich societies have entered the digital age, and media.
Media convergence is the joining, or converging, of distinct technologies into one. Understanding convergence and digital broadcasting technologies for the twentyfirst century john v. Sep 27, 2006 they do invisible work which is increasingly valued by media producers and as a result, we are seeing studios start to turn a blind eye to fan fiction and in a few cases, actively promote it. Media convergence meaning in the cambridge english. Pdf media convergence concepts katarzyna kopeckapiech.
One focuses on what we are doing with media, and the other on what media is doing to us. Media convergence and business ecosystems global media journal. Converging media,third edition, expertly covers todays rapidly changing landscape while preparing students for what comes tomorrow. Full text pdf online journal of communication and media. Katarzyna kopeckapiech media convergence concepts key words media convergence, media divergence, new media abstract media researchers. Jan 21, 2017 chapter 1 mass communication and its digital transformation 1. This will result in a liberalization of fan fiction in the short run which may or may not help to settle the legal issues in the long term. Fifth edition now available, with lots of updated information and some of the latest news involving media and media industries.
A new introduction to mass communication, fifth edition, uses the technologies we employ every day to explain our current media environment. Convergence culture originalmente publicado en ingles, en 2006, por new york university press, nueva york. Convergence as a metaphor has the function of simplifying the complexity of media change. Chapter 04 converging media a new introduction to mass communication 5th edition john v pavlik shawn mcintosh chapter 4 audio media music recordings. It takes completely separate ideas and smashes them together, so that were left with one big idea. A new introduction to mass communication, fourth edition, uses the technologies we employ every day to explain our current media environmentand to project where we might be headed. In other words, concepts of convergence embrace both blurring traditional boundaries between old media and novel diversification and differentiation of new media. The cultural logic of media convergence article in international journal of cultural studies 71. Mar 16, 2016 the converging media and content unit is organising an info day on 16032016 for potential applicants to the call for proposals ict192017. As with previous revolutions, the media reform movement is gaining momentum at a time when people are starting to feel more empowered, not when they are at their weakest. Here are some key passages from the books introduction. The processes that facilitate media convergence are shaped by, whilst also shaping, social practices and cultural values.
The concept of media convergence ololadeganiyualabi. A new introduction to mass communication study guide questions and answers. We will give information on the call and the criteria for the evaluation of proposals. It is a free source that can handle any kind of build or continuous integration. Thom gencarelli, manhattan college this is an excellent textbook for anyone teaching a course on converging media. The aesthetics of transition cambridge, ma, mitpress, 2003. Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies.
Economic convergence occurs when a company controls several products or services within the same industry. Pdf henry jenkins convergence culture where old and new. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats. We have you covered with 247 instant online tutoring. Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power o the media consumer interact in unpredictable ways.
Before we can examine digital media in more depth, however, it is necessary to understand the concept of mediation and differentiate some fundamental types of communication and how they change in their unmediated versus mediated forms. Chapter 04 converging media a new introduction to mass. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black box, but instead a process that changes how media is both consumed and produced. Convergence and divergence lecture notes it is not always possible to determine the sum of a series exactly. Never was there such a huge opportunity to connect with your clients. From reading newspapers on smartphones to calling friends on the computer, digital media has changed the ways in which we communicate. Media will always be there, but how consumers access media will change.
Mass communication and its digital transformation chapter. Media convergence is the merging of mass communication outlets print, television, radio, the internet along with portable and interactive technologies through various digital media platforms. Unlike any other book on the market, converging media s synthesis of industrial, cultural, and technological perspectives more accurately reflects todays world. Whenfolkculturemeets mass culture, en christopher hawthome y andras szanto comps. You can integrate jenkins with a number of testing and deployment technologies.
Convergence culture quotes by henry jenkins goodreads. Emerging challenges to free expression in the arts nueva york, na. Know whether you want them to go from left to right through the frame, or whether you want to be within them, as demonstrated in my readers photo below mark stewart at scramshots. Aug 01, 2006 winner of the 2007 society for cinema and media studies katherine singer kovacs book award2007 choice outstanding academic titlea classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. Rent converging media 4th edition 9780199342303 today, or search our site for other textbooks by john v.